The In Case of Emergency (I.C.E.) mixers are pre-canned mixes which are used for easily making delicious cocktails whenever someone’s in dire need of a delicious boozy drink. The I.C.E. Cocktail mixers utilize a conceptual packaging system in which I explored a contemporary approach to vintage inspired aesthetics. This project was also an exploration with hand-drawn illustrations, type layout within the nutrition labels, and with information and element organization.
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