The Mickey’s Dining Car Re-brand was a project which explored the process of brand research and re-development. With my approach, I re-branded Mickey’s Dining Car to be more attractive to a contemporary audience while reflecting on the historical significance of the diner. My iconography, color palette, and typography help establish an historically rich restaurant for contemporary audiences. Deliverables for this assignment included a brand guideline, stationery, and brand application to merchandise/products.
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