PROFESSIONAL WORK

Prairie Organic Spirits - RTD Craft Cocktails

BRAND EXTENSION | BRAND ARCHITECTURE | PACKAGING | ILLUSTRATION

Prairie Organic Spirits is an established organic spirits brand who looked to expand their product portfolio outside of vodka and gin, and their first step outwards was into the booming RTD space. I was tasked with expanding the Prairie Organic Spirits brand language to naturally flow into the RTD space and beyond. I expanded their logo flexibility along with their typography, color palette, iconography and illustration usage to cohesively maneuver the Prairie brand language to translate onto the RTD form factor.

• AGENCY: DUFFY & PARTNERS

• CREATIVE DIRECTOR: JOSEPH DUFFY

• STRATEGY: NANCY KULLAS

• PROJECT MANAGER: BRIDGET DUFFY

• DESIGNER: MATTHEW SULLIVAN