PROFESSIONAL WORK

UV GO - RTD Craft Cocktails

BRAND EXTENSION | BRAND ARCHITECTURE | PACKAGING | ILLUSTRATION

UV Vodka is an established vodka brand who looked to expand their product portfolio outside of vodka, and their first step outwards was into the RTD space. I was tasked with expanding the UV Vodka brand language in order to boldly pivot into the RTD space. I expanded the brand language via typography, color palette, layout and pattern usage in order to cohesively maneuver UV Vodka into the RTD space.

• AGENCY: DUFFY & PARTNERS

• CREATIVE DIRECTOR: JOSEPH DUFFY

• STRATEGY: NANCY KULLAS

• PROJECT MANAGER: BRIDGET DUFFY

• DESIGNER: MATTHEW SULLIVAN